| UX Designer / CRO Specialist
User-Testing Platform
Conversion Crimes is a small user testing platform (and startup) based in California that serves mostly small business ecommerce and SaaS clients.
The team at Conversion Crimes is fully remote and multi-disciplinary.
My main role in the company was that of UX Lead, but I held many other roles as well. These included client management / customer relations and Conversion Rate Optimization, among others.
Note: My work at Conversion Crimes is protected under an NDA, so I may not discuss any specifics when it comes to projects or clients, but I will discuss the tools and skills I used during my employment.
DURATION
Nov 2021 - Feb 2023
ROLE
Lead UX Designer
RESPONSIBILITIES
User testing, customer interviews, analytics, client management
Conversion Crimes
Main Tasks & Responsibilities
User Testing
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Unmoderated usability tests
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Writing, reviewing, and launching tests on the platform.
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Watching recordings of users and deriving insights to include in our reports.​
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Customer Interviews
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Inviting, scheduling, and performing customer interviews.​
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Transcribing and providing summaries of customer interviews.
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Surveys
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Creating and launching email surveys​
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Conversion Rate Optimization
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Website Teardowns
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Go over websites and suggest UX and CRO best practices to clients.​
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Write reports with findings.
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Case Studies
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Plan, write, and launch case studies to study user behavior on ecommerce websites.
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Analytics
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HotJar
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Creating and launching surveys.​
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Looking over heatmaps and recordings to understand user behaviors.
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Google Analytics
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Look at demographics and user traffic to understand trends.​
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Looking at device split to determine where design and testing efforts should be focused.
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Customer Relations
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Managing customers
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Planning, communicating, and performing tasks for custom clients.
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Tools & Skillsets
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​Communication
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Loom
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Zoom
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Fathom AI (notetaking)​
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Gather.town
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Calendly
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Testing
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Conversion Crimes Platform
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WordPress
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Optimal Workshop (Tree Testing)
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Analytics
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Google Analytics​
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HotJar
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Productivity
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Google Docs​
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Google Sheets
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Notion
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Airtable
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Jira
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Design
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Figma
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